Is Customer Complaint a Reward?

When you receive a customer complaint, how do you perceive it? Most marketers do not distinguish a consumer complaint as a positive reward. Every marketer must consider the customer complaint as a reward. A customer complaint is regarded as the best gift returned by the consumers to the business. Customer complaints are the stepping stones to build a loyal customer base and an exceptional tool to retain your existing customers and aid to pre and post-sale assistance for the consumers.
The reality is as a business or individuals, no one likes customer complaints. Most businesses consider complaints as a red signal to an emergency or a crisis. Today, when the consumer needs are changing every day, businesses need to look at customer complaints as an honor. These are intense methods to receive feedback from the consumers and strategize the business around it. A complaint is a value add from the customer end to the business.
When the business is running smoothly, everything looks great. …

Building Customer Service Alert Mechanism

Imagine you are buying an air-conditioner, washing machine or any other electrical appliances and forget to do a regular service to it and suddenly it gets repaired. Think of your mixer or grinder getting stuck just when you are about doing your job. Looks like you forgot to do the service of the appliance. A robust customer alert mechanism would be a best longtime permanent solution for all your post- purchase services.
An easy and simplified customer service alert system can solve the customer service issues swiftly. A perfect method to alert your customers about the scheduled cycle of services and receive the real-time feedback from them. The customer service alert mechanism could be a timely short and crisp text message, an email or a dashboard alert. This signal would be the initial stage to converse with your customers about their problems and resolving the same.
The substantial benefit of building a robust customer service alert mechanism for businesses is that it conveys info…

5 Ways To Engage With Your Customer

Most products need quarterly, half yearly, or yearly maintenance services. Most business organizations have several schemes for these post-purchase services which require investment by the customer. There are multiple features and aspects of the business which come into action after the buying process. The challenge is, how to engage with your customers and get involved with them to take up these services. Consumers are the lifeline for the success of any business. Providing genuine customer engagement and satisfaction is one of the prima facie for any organization which is entirely a different process than throwing a sales pitch into their basket. Remember your customer always interact with their peers to know about your product and services and finds it valuable. Customer engagement requires time and effort from both business organizations and your consumers. Here are the best 5 ways to engage with your customers.
#1 An Emotional Connect: Get to know the pulse of your target audien…

Sourcing High Converting Customer Testimonials for More Traction

Any feedback from the customer is always a golden feather in the cap of victory. If you are a business organization which doesn’t invest efforts in sourcing high converting customer testimonials, then you are on the right page. More than any paid of advertisements, testimonials possess a great power and potential to influence the purchase decision of the consumer. Strong customer success stories go a long way in retaining brand loyalty and gaining new customer base.
For example, a customer is delighted by your timely, quick and qualitative door step home repair service and offers to give ratings and feedback on the digital platform. Doesn’t this add to your customer satisfaction metric? A personalized, customer story adds value proposition to the business. So, investing your time and efforts to gain customer testimonials is one of the most important branding strategies you got to implement. Here are few ways you can adopt to source high converting customer testimonials for more tract…


Trust is the soul of any relationship. Whether it is informal human relationships or formal business relationships with your customer, trust is the fertile seed. If your customer makes a purchase of your product, he or she is authenticating the trust on the brand, its product, and services. In this digital world of business, trusting the strangers to deliver qualitative product is one of the prime encounters of every business. Seeking after service of products brought through apps requires trust of the customers. Every house services such as electric and electronic repair services, installation service, product demonstration and service etc., is accepted because of trust. Here are few ways through which you can build customer trust for better customer service.
#1 Brand Consistency: Brand consistency is in harmony with customer service. Right from offering equivalent services and offers for all the customers to showcasing the brand in a consistent fashion in all the marketing channels, …


Whether you are a startup or an established brand, it doesn’t matter. Customer satisfaction is a must. It is irreplaceable and inevitable. Customer satisfaction is the most important and crucial criteria and metrics for the success of every business. Just like how you always must win the hearts of your loved ones, customer relationships are no different. You should always persist to sweep the hearts of your customers and cater to their needs.
Live the life of your customer to know their problems to ensure customer satisfaction. It is vital to track this factor in a consistent manner and build the business goals and targets around it. Here are some of the important reasons why every business must prioritize customer satisfaction and make it a prominent benchmark of the brand value.
#1 Enhances the Customer Lifetime Value: Satisfaction of the customer impacts the total revenue generated by the customer for the business. If the Customer Lifetime Value (CLV) increases, the ROI of the mar…

Six Mantras to follow exception customer satisfaction

With the wide spread of internet and technology, the consumer today has immense access to product knowledge and in turn greater visibility of the features and services of the product. One of the biggest challenges of the changing business dynamics is the customer satisfaction. Customer satisfaction is the key for the success of any business idea. You satisfy your customers, you are always on the front foot. Customer satisfaction is a long and ongoing process. It demonstrates the companies’ customer retention policies. Here are the six mantras to follow and execute customer satisfaction by the customer service representatives. #1 Quality the Norm: Ensure your company customer service representatives build and propagate the culture of quality service when interacting with the customer digitally. The quality of service provided in the online environment can nurture positive branding for the products. In-short, qualitative product demonstration can aid you to achieve your business goals …